Q2 2024 Film & Television App Insights: A Sensor Tower Report

In Q2 2024, the Film & Television category on unified platforms witnessed varying user engagement and download trends. Here's a glimpse into the performance of the top 5 apps, courtesy of data from Sensor Tower.

Disney+ kicked off the quarter with revenue of $191K, which saw a decline to $143K by the end of June. Downloads for the app started at 5.7K and peaked at 5.1K, whereas weekly active users tapered from 223K to 197K over the same period.

Amazon Prime Video showed a revenue range starting at $29K and climbing to $37K in the first week of June before settling at $37K in the last week. Downloads fluctuated, beginning at 4.3K and rising to a high of 4.9K. Weekly active users for the app had an upward trend from 106K to 107K.

Netflix experienced a revenue dip from $20K down to $17K by mid-May, followed by a slight increase to $17K at the quarter's end. The app's downloads saw a low of 3.4K in mid-April and a high of 4.6K in the last week of June. Weekly active users varied significantly, starting at 437K, dipping to 390K, and then rebounding to 459K.

Paramount+ had revenue that wavered between $24K and $26K, with a noticeable dip to $21K in the third week of June. Downloads began at 3.5K, dropping to 1.8K, and then slightly increasing to 1.9K. Weekly active users started at 23.8K and experienced a decline, ending at 18.1K.

NOW, with no reported revenue, saw downloads beginning at 2.8K and reaching a peak of 2.9K in the first week of April before dropping to 2.1K. The app did not report weekly active users data.

For more in-depth insights, Sensor Tower provides detailed app performance data and analysis.